Made for metal. Made by FEIN.
The courage to change, innovative charisma and the vision to make the brand the performance leader in metalworking: the traditional company FEIN at a turning point.
With VON HELDEN UND GESTALTEN as lead agency, marketing and sales have since been set on a radically new course. For an authentic and future-proof brand presence with more emotion, more user proximity, more communication to the point.
Products on the offensive
Whether grinding, drilling or sheet metal working: the right machine for every application, the right accessories from the metal professional. Instead of promoting just one hero product, several campaigns highlight FEIN’s expertise in the respective application area.
Rough workshop look
Rough and real. Hot and cold. Sparks, dust and grease. An effective staging of the powerful machines, inspired by real workshop feeling, metallic structures and demanding work.
Unmistakable: Quality from FEIN
One campaign idea, many messages - for a clear, individual target group approach at all communication levels. Today, the tone of voice is more self-confident, more benefit-oriented, and thus more visible and tangible.
No half measures
Planning, shooting, texting - until devices and heads are hot. In a new 360° marketing strategy, all touchpoints were linked in a meaningful and sales-oriented way. New content, online marketing and other measures are constantly checked for relevance. Landing pages in a new UX/UI-oriented design round off the customer journey.
Bottom line: even more benefit
More safety, more profitability, more efficiency. Themes and powerful arguments for sales were developed - benefit selling in the form of brochures, presentations and other online content. Along the way, the FEIN brand is further expanded and customer loyalty is increased.