Made for metal. Made by FEIN.
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briefing
The courage to change, innovative charisma and the vision to make the brand the performance leader in metalworking: the traditional company FEIN at a turning point.
With VON HELDEN UND GESTALTEN as lead agency, marketing and sales have since been set on a radically new course. For an authentic and future-proof brand presence with more emotion, more user proximity, more communication to the point.
Categories
Industry
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Products on the offensive
Whether grinding, drilling or sheet metal working: the right machine for every application, the right accessories from the metal professional. Instead of promoting just one hero product, several campaigns highlight FEIN’s expertise in the respective application area.
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Unmistakable: Quality from FEIN
One campaign idea, many messages - for a clear, individual target group approach at all communication levels. Today, the tone of voice is more self-confident, more benefit-oriented, and thus more visible and tangible.
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"Our communication has become significantly bolder. With our creative lead agency VON HELDEN UND GESTALTEN, we have managed to ensure that marketing, design and messages are all of a piece."
Head of Marketing, C. & E. Fein GmbH
...Action!
No half measures
Planning, shooting, texting - until devices and heads are hot. In a new 360° marketing strategy, all touchpoints were linked in a meaningful and sales-oriented way. New content, online marketing and other measures are constantly checked for relevance. Landing pages in a new UX/UI-oriented design round off the customer journey.
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Bottom line: even more benefit
More safety, more profitability, more efficiency. Themes and powerful arguments for sales were developed - benefit selling in the form of brochures, presentations and other online content. Along the way, the FEIN brand is further expanded and customer loyalty is increased.
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