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OMR23 – is it worth the hype?
Innovation
Marketing & AI: Change is now
Insights
Women follow Women
NEWSROOM
How does AI influence marketing?
In the Südwest Media Network webinar "Marketing & Artificial Intelligence", Mirco Wüstholz and Toni Nau from our agency explain how AI is changing and …
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Strong women in strong positions
Just in time for International Women's Day on March 8, the visibility of women in a professional context is a buzzword in social media and panel talks. But what …
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How AI is changing the business of design agencies
W&V - The use of AI is leading to a flood of designs, content and supposedly perfect images. This has elementary consequences for both the working methods and …
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Von Helden und Gestalten are founding their own AI start-up
Artificial intelligence has arrived in marketing, where it is helping to transform processes. The Stuttgart-based creative agency Von Helden und Gestalten has …
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Diversity marketing. What color is rice actually?
Products and services are interchangeable, whether this mobile provider or that one; this dishwashing app or another, often doesn't matter at all anymore. We …
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Corporate Language and AI
W&V – Results from text robots like ChatGPT are often interchangeable. Karen Frohnwieser explains how AI can still be useful despite its own tonality and …
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OMR23 – is it worth the hype?
Every year in May, thousands of online marketing experts from Germany and around the world flock to Hamburg to take part in the annual OMR. The question arises: …
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AI in action: Transcription in the workflow
Using the OpenAI Whisper API, we created a custom tool to transcribe our client's podcasts to speed up and perfect the textual processing.
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Silver at the Employer Brand Award 2023
Vienna, March 15, 2023 - Mercedes-AMG wins silver at the Employer Brand Award 2023 in collaboration with Von Helden und Gestalten in the category "HR Marketing …
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How I benefit from Female Leadership as a man
The Stuttgart-based brand agency Von Helden und Gestalten is being managed by a woman. For Wolfgang Seebaß-Jones, Strategy Director & Partner, this is a real …
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A plea for more humanity
An article by Verena Mayer - Founder & Managing Director We're all talking about crisis, about the shortage of skilled workers, about the highest staff …
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VHUG announces new customer triple
An article from New Business. Von Helden und Gestalten (VHUG) is on a roll: At the beginning of 2023, the Stuttgart-based agency reported on the new client …
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Talking with machines
In December 2022, ChatGPT 3 was made available to the general public and the internet community. Within 5 days, the voice AI model, which is able to conduct …
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How to turn goldfish into people again.
Shorter. Faster. Simpler. 7 words for a headline. 5 seconds for the catch. 3 seconds to the Thumb-Stopping Moment. There's only one chance - or the attention is …
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Marketing & AI: Change is now
AI has dominated all social media channels and news portals at the latest since public access to Chat GPT. Especially those in marketing and agencies. Here is a …
read moreVHUG looks back on a successful year 2022
"In 2022, we grew - the team, revenues, and ourselves - beyond measure. 2022 was a dynamic and successful year, and now we're eager to start 2023 with more female power and new, strong customers. We'll share more about last year's accomplishments and our plans for 2023 soon." 🚀
More about what happened last year and what lies ahead in 2023:
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Women follow Women
An article by Verena Mayer - Founder & Managing Director. This year we were able to fulfill one of my personal goals and I'm particularly proud of that. Our …
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STELP x VHUG
Since the foundation of STELP e. V. more than 7 years ago, the design agency Von Helden und Gestalten has been a strong partner at STELP's side. When STELP …
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KED – the new lovebrand in the urban lifestyle sector
KED, a manufacturer of bicycle helmets, wants to position itself in the future as modern, urban and a brand popular with the younger audience. To this end, the …
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Fein makes VHUG lead agency
C. & E. Fein GmbH wants to strategically develop its brand and equip it for the future in the long term with a sustainable corporate identity. The …
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Goodbye Greenwashing
Bye bye false promises There is now no getting around the topic of sustainability. And that is a good thing. Now companies also have to show their colours. At …
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Creative minds: Mirco Wüstholz
Mirco Wüstholz already knew at school that he would pursue a creative profession later on. After graduating from high school, he added a university education on …
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VON HELDEN UND GESTALTEN technologies
VON HELDEN UND GESTALTEN is taking a big step into the future and expanding its technology expertise with another agency location. As an agency, we have …
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The Office is Dead - Long Live the Creative Powerhouse
Corona has turned our lives upside down. Especially the world of work. And even if you have got used to the new circumstances, one question remains: What …
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Moving Content
Digital channels are crying out for moving images, smooth animations and transitions. Especially in the social media sector, brands need to find their own style …
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Digital Events
Nobody really knows how long the current situation will last. But one thing is certain: waiting won't get you, your brand or your sales any further. For …
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Bauknecht goes new digital ways.
For 100 years, Bauknecht Hausgeräte GmbH has been supporting its customers with household appliances around the globe. A success that is something to be proud …
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