Daniel Grieder, CEO of HUGO BOSS, who vividly illustrated how he managed to use a new CLAIM 5 strategy to reinvent the HUGO and BOSS brands and develop them into a technology-driven fashion platform.
On the Yellow Stage, Rainer Grill and Rebecca Amlung impressively demonstrated that TikTok can be a real HR weapon in the war for talent if you follow the right strategy.
In addition to the speakers, we were also able to gather a lot of knowledge in the master classes and dive deep into various topics from the areas of digital business, social media best practices and performance marketing. At the expo there was plenty of opportunity to network and to get to know and try out new tools and products.
And then Luisa Neubauer entered the Conference Stage. She held up a mirror to the bubble, the big corporations and the OMR Founder and charmingly criticized everything that happens with greenwashing in the marketing cosmos and the economy. And she did one thing above all: inspired us! Marketing has the power and privilege to make a difference. Marketing can counteract the climate crisis and make the world a little better, but only if you actively decide to question yourself every day.