How does UX design become good UX design? Our entertaining explanatory film answers this question concisely, translating the sometimes complex topic of UX into easily digestible messages.
Daimler Userexperience-Lab
Mindset Shift Campaign for Mercedes-Benz UX Lab
The UX Lab is a separate department that handles UX design of internal tools and applications at Daimler. VON HELDEN UND GESTALTEN created a campaign to promote awareness of how to use UX design to provide the best possible user experience. The campaign included a toolbox and associated training materials, along with promotional items and viral elements that introduced the topic of UX design within the company in a fun way.
Categories
Industry
Is it Banana enough?
Everything’s coming up banana
One of the core elements of our campaign is a toolbox for workshops. It is designed to introduce participants to the topic of UX design in a simple and playful way and to provide them with all the materials they need to get started with the workshop exercises.
A question of ripeness
Yellow
- R 255
- G 213
- B 47
#FFD52F
Green
- R 199
- G 222
- B 116
#C7DE74
Brown
- R 53
- G 35
- B 31
#35231F
A clean typeface
To make our „banana“ messages perfectly clear, we chose a plain and straight forward font. Good readability was one of our main criteria, because the campaign focuses on digital applications.
New Business
Together to the next level.
