Fein makes VHUG lead agencyThe mission: to equip the brand for the future.
C. & E. Fein GmbH wants to strategically develop its brand and equip it for the future in the long term with a sustainable corporate identity. The manufacturer of power tools and accessories for industry and trade, based in Schwäbisch Gmünd-Bargau, sought support for these tasks in a pitch. The contract was awarded to VON HELDEN UND GESTALTEN (VHUG). The Stuttgart-based agency specialises in industrial clients and serves Daimler, Fischer Dübel, LAPP Kabel, Bauknecht, AMG, Stihl and Bilfinger, among others.
Bernd Kuschek, Head of Marketing at Fein, explains the decision: "The VHUG team presented a well thought-out strategy and a bold and thoroughly digital creation, which immediately convinced the whole team. We are looking forward to working with them." In addition, VHUG is said to have presented compelling ideas for the overall marketing budget, alongside an initial marketing campaign. Further market launches of new products as well as their launch for the worldwide trade are planned.
"We are very much looking forward to working with the Fein team to break new and bold ground together. Premium tooling deserves premium communication."