Each side of the cube tells a story: In image, text and animation. While the cube's jumping function triggers the surprise effect, the AR experience conveys emotional messages. Modern design and a well thought-out user interface ensure that the content can be experienced intuitively - whether on iOS or Android. Thanks to seamless integration, the application is both accessible and impressive.
Print and AR – a success story.
AR-Mailing for Bauhaus.
briefing
Bauhaus was looking for a creative and interactive solution to appeal emotionally to potential talent in a campaign and strengthen its employer image. The answer: a physical cube that surprises - combined with an augmented reality experience that works on any smartphone. A unique storytelling experience that cleverly combines print and the digital world.
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Stories that float in space
The physical medium with a digital wow effect
A high-quality print cube on the outside - an invitation to break through the boundaries of the ordinary on the inside. Bauhaus' AR Cube combines surprising haptics with innovative technology. A QR code leads directly into the AR world: an impressive video message, perfectly tailored to the target group.
Right in the middle of the action: The interactive tour
The AR application takes users right into the heart of Bauhaus - with built-in 360° video scenes that bring everyday working life to life. An immersive tour of inspiring teams and workspaces opens up via smartphone.
Smart approach for maximum impact
In order to successfully implement the AR Cube, we took over the entire process: from concept development and motion design to technical programming and hosting. For Bauhaus, this means maximum quality with minimum effort. The visual narrative was developed in close coordination in order to preserve the characteristic Bauhaus style and at the same time provide fresh impetus.
