You cant get around this look: With high-contrast colors and large typography, we are directly linking the new Start-up BW design to the THE LÄND campaign, with which there are also direct links in terms of content. Graphic arrows, crosses and circles as striking and animated eye-catchers complement the key visual of the Start-up BW Summit.
The future is up to us
![](assets/images/a/Titelbild-StartupBW-820d07a9.jpg)
briefing
We designed a complete brand relaunch fo the Landeskampagne Start-up BW des Wirtschaftsministeriums Baden-Württemberg: From a new concept with a uniform look and feel, to the support and design of the Start-up BW Night, to the event website, social media support and extensive trade fair measures for the Start-up BW Summit 2022 - the event highlight of the year for all founders in the country. Now not only is Start-up BW fit for the future - we are too.
![](assets/images/f/03_52454113586_f0e9c3f745_k-cf301076.jpg)
![](assets/images/e/04_52453658782_68da05f771_k-f934d629.jpg)
![](assets/images/a/05_52455066971_afa5edb82a_k-e50c94de.jpg)
The only way is: UP
![](assets/images/0/01_StartupBW_Website_Header-2b1c2054.jpg)
Brave Colors
White
- R 255
- G 255
- B 255
#ffffff
Black
- R 0
- G 0
- B 0
#000000
Grey
- R 150
- G 150
- B 150
#969696
The Länd Yellow
- R 255
- G 252
- B 0
#FFFC00
![](assets/images/b/07_StartupBW_Website_Claim_03-cf472ad9.jpg)
![](assets/images/d/06_StartupBW_Website_Elements_02-64352425.jpg)
![](assets/images/0/10_Startup_BW_case_Poster_Mockup%232-2598175a.jpg)
![](assets/images/a/12_52454636563_cdd2a15799_k-d2b2fcc6.jpg)
![](assets/images/9/11_52454347114_f70a103661_k-2af15dc5.jpg)
![](assets/images/5/13_StartupBW_Claim_043-9c79530c.jpg)
![](assets/images/c/15_Summit_Postkarten_Mockup%231-f065d90a.jpg)
Content in motion
Activating and animation-rich content that leads followers directly to the Summit landing page with a new look - that was our recipe for success for Start-up BW's online presence. Over 20,000 clicks led to the website with extensive information bout the event, speakers and participating companies. The trade fair design - from the welcome area to hall plans and merchandise - was also completely "made by VHUG".
![](assets/images/2/18_Start_up_BW_Geru%CC%88st_Banner_Mockup_06%20-e8bd43df.jpg)
![](assets/images/d/19__MG_9077%20%281%29-8a30cc4c.jpg)
![](assets/images/c/20_52453525717_1936926e26_k-6b5b9912.jpg)
![](assets/images/2/21_Badge_01-e27d1dd7.jpg)
![](assets/images/7/22_Badge_02-9ac5f14b.jpg)
![](assets/images/2/23_52455077746_9765637b94_k-08bd4a72.jpg)
![](assets/images/5/25_52455638830_72695d4e04_k-61a377ee.jpg)
![](assets/images/2/24_52454347914_3cc014aa58_k-2a6d5940.jpg)
![](assets/images/b/26_T%20shirt_04-74b53471.jpg)
![](assets/images/8/27_52453559752_66036c32b8_k-9b19bab9.jpg)
![](assets/images/b/07_StartupBW_Website_Claim_03-cf472ad9.jpg)