A simple reader poll becomes a multi-layered brand experience. With powerful images, clear communication, and compelling activation. The combination of design, film, radio, and social assets makes Best Cars a relevant touchpoint for car enthusiasts.
Best Cars 2025.
Campaign for auto motor und sport
briefing
Best Cars – Germany's biggest car award from auto motor und sport – is entering a new round in 2025. For us, that means once again creating key visuals, TV commercials, radio commercials, print ads, and social media formats. The goal is to put together a communication package that will inspire all auto motor und sport fans.
Categories
Consumer
Multimedia mobilization.
Design that makes a difference.
For BEST CARS, we are developing a visual identity that clearly stands out from the editorial environment of auto motor und sport. Dynamic, minimalist, recognizable. We focus on unseen perspectives and a clear graphic language to turn the readers' choice into a genuine brand experience.
