What will the working world of tomorrow look like? We design futuristic visual worlds and create a look & feel between fantasy and science fiction with the help of generative AI. The result is visuals that are in tune with the times and transform the Interstuhl brand.
Say hello to your new way of working.
Launch campaign for Interstuhl.
briefing
In 2024, Interstuhl is taking a radical leap: six new products and a completely new self-image - from a classic office furniture manufacturer to a provider of flexible space solutions. Our mission: to make this transformation visible and tangible.
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Away from the object, towards the experience.
With an integrated launch campaign, we ensure the repositioning and combine trade fair, web and print to create a modern brand presence. The clear goal: Interstuhl becomes the herobrand for New Work.
A new market. A new mindset.
New Work, many pages.
The campaign places each product in its own life and work context: whether Think Tank, Feel-Good Manager or Eco Icon. The Interstuhl brand thus becomes a work-life companion - far beyond the traditional office. A communicative bracket that shows: The focus is not on the product, but on people - with all their requirements for retreat, exchange, sustainability and flexibility.
Look, feel, touch.
A high-quality lookbook flanks the digital experience with an additional physical experience. Products to touch, visions to take away. Accompanied by landing pages and moving image content that digitally extend brand emotions.
