SMP's new career site was to be authentic, approachable and at the same time unusual for the consulting industry. We started in January 2023 with an intensive strategy workshop that laid the foundation for our shared vision....
Think CXO. Act CXO. Become CXO.

briefing
Struktur Management Partner has a clear vision: to attract and develop future shapers. In order to position the company as a unique address in consulting, we completely redesigned SMP's career website. The aim was to create a careers site that is part of the integral corporate site and impresses with fresh imagery and a personal approach. The clear mission: to make SMP's unique culture and the path to management level visible with an inspiring tonality and a clear value proposition.

Employer Branding meets UX
From the concept to the final implementation, the focus was on clear user guidance and the needs of the candidates. The restructuring of the information architecture and the development of intuitive navigation ensured optimal user-friendliness. With unique illustrations and authentic images from shoots in Cologne and Velen, we created an approachability that emphasizes the personal potential of each candidate. SMP thus becomes visible as an employer that focuses on individual development and offers a genuine C-level perspective.

A career site for real personalities

Feedback at eye level
The close exchange with SMP was a key success factor - from the first workshops to regular deep dives and weekly jour fixe meetings. This intensive participation enabled quick decisions and created space for creative input and precise ...

Tonality with a personal touch
In our storytelling, we rely on clear, inspiring language that unmistakably conveys SMP's value proposition. Each success story on the site is a testament to the company's deep culture - from the first steps to the C-level position. The language was deliberately designed to be approachable and target group-oriented in order to appeal to both interns and experienced professionals. In this way, SMP shows in an unconventional, emotional way that careers are being developed here for the management level of the future.
