Brand building of a new charity

STELP

briefing

For the Stuttgart-based aid organisation STELP - SUPPORTER ON SITE, we developed a corporate design and holistic communication that helps the brand to make a statement with its appearance. As a charity project in our own right, we want to help help others in this way. In addition to communication concepts for social media, we also provide communications support for fundraising events and campaigns.

Categories

Social Responsibility

Our Role

  • Brand Strategy
  • Campaigning
  • Corporate Design
  • Social Media
  • Storytelling & Content
  • Web & Mobile Solutions

Supporting logo

For the logo, we rely on a simple and concise logo that emphasises the core with the yellow bar: helping on site.

Good News - reported

One of the measures we implemented is the 2019 annual report. The corporate design we created, in combination with the energetic reports of STELP e. V., gets to the heart of what the organisation and its helpers achieve.

Show your colours

The colours are chosen to convey a calming and hopeful effect. The yellow tone as an accent is both a call and a ray of hope.

Deep Blue

  • R 20
  • G 77
  • B 107

#144D6B

Fresh Turquoise

  • R 27
  • G 173
  • B 199

#1BADC7

Calm Gradient

  • R 255
  • G 237
  • B 0

#FFED00

Posts for a good cause

Stelp's advent calendar published a fact in figures about the organisation every day. And in the end, a large motif was created that makes the important work more tangible.

Playing for support

The Stelp Casino Night was organised in Stuttgart to provide entertainment and raise money for a good cause during an exclusive evening. Participants were able to make contacts directly, gamble for their coins and win prizes. The proceeds from the tickets were donated in full.

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