The new website for WERU is part of the first phase of the brand relaunch and clearly shows the direction in which the brand is developing: An open, digital and uncluttered look with a well thought-out user experience. A consistent end-customer orientation that makes information easily accessible.
Realignment of a strong brand.
WERU is one of the world's leading companies for windows and doors. To ensure that the brand identity lives up to this claim, we carried out a comprehensive brand process based on our brand model. The result is a repositioned brand that is digital and clearly oriented towards end customers. From the website to the catalogue, WERU now presents itself in a new design. And opens the door to the future - and windows. Illustrative, tidy and accessible.
A new gateway to success
The logo facelift
We have also modernised the logo as part of the brand relaunch. With small adjustments and new accents, it looks fresher, younger and more digital. The WERU logo clearly shows that even a few optimisations can have a big impact.
Access to digital worlds
The orientation of communication towards end customers means that social media also takes on a more important role. We have redesigned the website for this.
The new design language also translates seamlessly down to the icon world. With striking details and a clean language of form, windows and doors and everything beyond are clearly shaped.
On all materials, online and offline: the new design has been thought through down to the smallest detail and neatly implemented right down to the pin. So that "Future. Home. Live." also comes to life.
The accessible catalogue
Welcome to the vast world of aluminium doors from WERU. The company offers a wide range of products for the homes of all its customers. For us, the chance to showcase this diversity.
Introductory eye opener
So that the WERU brand cannot lose its newfound style, there is the revised and adapted style guide. With all the changes, applications and formats that a designer's heart desires.