How AI is changing the business of design agenciesBUSINESS MODELS & KI
- 2 min reading time
W&V - The use of AI is leading to a flood of designs, content and supposedly perfect images. This has elementary consequences for both the working methods and the business models of design agencies in the country. Mirco Wüstholz spoke to W&V about this in the article "Business models & AI".
Massive wear of artificially perfected images
Mirco Wüstholz of Von Helden und Gestalten, like Thomas Norgall, foresees a "massive attrition of artificially perfected images". This creates an opportunity for design agencies to stand out and reposition themselves here. Moreover, he says, the applications that currently exist are quite one-dimensional. Because: networked thinking, conceptual approach, development of design systems, no tool can currently do that. "In addition, the applications have no feeling for proportions, for typeface, for color aesthetics, they cannot advise and often only deliver a good standard result," says Wüstholz, who is therefore certain that agencies must, on the one hand, rely on emotional intelligence and, on the other hand, reduce the purely manual work-through and adaptation jobs.
Both were ultimately the motivation for the founding of the start-up "Tido" by Von Helden und Gestalten. Wüstholz: "For us, it was a matter of thinking in a new way here, putting the AI possibilities in the foreground and completely facing up to the new circumstances. This is where new offerings and processes are emerging outside the traditional agency world. For example, we have currently managed to greatly accelerate processes in the area of video editing, to design campaigns completely with AI and to offer a number of training courses and consultations on process optimization."