It's all about identity

BRAND COMMUNICATION

Your industry, your company is changing? Faster than ever before? Then give orientation. Internally and externally. And show what your brand is made of.

Our offer

Branding strategy

In joint sparring, we find your big goals and plan the small steps that will bring you into the digital now. We always get the best for you and your brand. That's our promise to you. That's why we uncompromisingly delve deep into the subject matter. With our own analysis tools, the VON HELDEN UND GESTALTEN brand process or simply with the necessary amount of grey matter. Together we develop the basis for a strong orientation of your brand.

Brand building and brand architecture

A clear brand architecture ensures clarity not only internally, but also externally. Where does your brand stand? How is it structured? Your brand deserves a very clear architecture. We bring order to complex brand constructs. To do this, we analyse your brand, position it and strengthen it through consistent realignment of the corporate identity.

Brand development

Your industry, your company is changing? Faster than ever before? Then give orientation. Internally and externally. And show what your brand is all about. We help you to make your brand tangible and alive. Release its radiance. With a clear positioning, a consistent brand strategy and the right brand management. And most importantly: we make your brand digitally tangible. For the next level of your identity.

Brand Experience

The variety of communicative channels allows for countless possibilities. We make sure that your brand is felt at the touchpoints where it really reaches your customers. For us, brand experience means more than just a great logo. We create brand experiences. For you. For your brand. But above all for your customers.

Employer Brand & Internal Communication

You and your HR department are facing major challenges: Skills shortages, changes in career thinking, global competition, new leadership styles. Our strategy: Through our insights analysis, we determine what makes you an exciting employer for applicants. We sharpen your profile to clearly differentiate and position you on the employer market. Based on the candidate journey, we show you creative ways to reach the right people and connect them with your brand right from the start - away from the classic job ad and into themed worlds that create identification.

Transformation & Change Processes

Almost every company is on the move somehow. And that is a good thing. But only very few succeed in turning it into a movement that takes all employees with it. We believe that it is possible. And we have already proven it. We accompany you on your journey through change and can even carry out the process holistically with partners. Developing content, formulating the why-story, conceiving the change design and developing the communication strategy. This is how we infect, whet the appetite for change and create solutions that enable everyone to communicate with and among each other. We create positive experiences and turn the change into a feeling of togetherness.

Corporate Identity

Who is your brand? How can it develop and still remain true to itself? How good is the culture? The communication? The corporate design? Together we will find the answers. We make your brand values visible. And show what makes them tick and what distinguishes them from others. In short: we sharpen your corporate image externally and create cohesion internally.

Branding and naming

Your name can say everything about you or nothing. It shows who you are, what your product is about or who your brand is. With the right name, we give you a face. We develop names for products, start-ups and brands. We also design unseen brand presences. From the logo to the website to print materials.

Our offer

We help you to make your brand tangible and alive. Unleash its radiance. With a clear positioning, a consistent brand strategy and the right brand management. And most importantly: we make your brand a digital experience. For the next level of your identity.